Portfolio

I produced copy and oversaw the production of Ulster University prospectuses and other marketing collateral from 1995-2013, being directly involved in over 40 major publications and hundreds of leaflets, posters, flyers, adverts and copy for radio promotions. I also edited the staff newsletter UU  News and produced feature pieces for The Ulster Graduate magazine including interviews with alumni Jim Eastwood and Omid Djalili, amongst others. As a freelance copywriter, I was contracted by digital media agency Alhaus in Dublin to provide content for Fáilte Ireland‘s digital platforms failteireland.ie and visitdublin.com. These websites provide written communication to hospitality and tourism trade partners and visitors respectively. I wrote and edited copy in long and short form for these websites for a year. I have written blogs for Alhaus (including this one on the art of good metadata) and for DFergPR. I occasionally dip into Copify to write short pieces of bespoke copy on a per-word basis. I am a former film reviewer for Bizarre Magazine and a current reviewer for The Punk Site. I’m currently in e-commerce, writing concise, SEO-friendly product descriptions, web and social media copy for a local company.  Here are some recent highlights:

Sea Breeze Apartments

sea breeze apartments homepage image

The brief for the Sea Breeze apartments website, from Lisburn design house 2b: Creative was to create copy that emphasised the luxurious but practical nature of these premium apartments set between the Mountains of Mourne and the Irish Sea.

Woodmarque

woodmarque

Copy for the Woodmarque website, commissioned by Alan Jackson Design, was to be confident and straightforward, to stimulate new and repeat business from high-end customers.

Buzzcocks

This iconic book was reissued in 2017. Having lost contact with the band, original author Tony McGartland asked me to write the 1997-2016 section of the book.

This iconic book was reissued in 2017. Having lost contact with the band, original author Tony McGartland asked me to write the 1997-2016 section, based on my stewardship of Buzzcocks’ fanclub SecretPublic. I have written copy for Pledgemusic campaigns for the band, as well as the current biography for promoters and venues. I also proof-read Pete Shelley: Collected Lyrics for Eyewear Publishing (2018, ISBN-13: 978-1912477159).