It’s not about numbers any more

Ever since search engines began ranking websites, developers have been finding ways of deceiving them into delivering more impressive-seeming results for businesses in terms of traffic. Those days are passing. The machine is becoming – and thinking – more like us.

The success of web content is no longer measured by volume but by its relevance to the searcher and resulting interactions. Straightforward, honest, relevant copy will be rewarded by search engines and will win you business. Welcome to Natural Copy.