Ever since search engines began ranking websites, developers have been finding ways of deceiving them into delivering more impressive-seeming results for businesses in terms of traffic. Those days are passing. The machine is becoming – and thinking – more like us.
The success of web content is no longer measured by the volume of useless traffic it generates but by how relevant it is to the searcher and by the quality of the resulting interactions. Straightforward, honest, relevant, fresh and unique copy will be rewarded by search engines and will win you business. Welcome to Natural Copy.